Challenge

• Fully engage dealer staff with the Toyota brand
• Maximise Toyota Franchised Dealer Network sales performance
• Revitalise Toyota Guild, originally a dedicated paper-based information and reward resource
• Communicate, educate, motivate, measure performance and deliver rewards to dealer staff.

Solution

• Build bespoke, branded website for registration and hotel bookings
• Develop photo ID library with previous attendees search and match facility
• Radio Frequency Identification (RFID) enabled session attendance reports for client marketing
• 150 + exhibitors given secure on-line access to data on stand visitors and manage on-site company attendees
• Hotel stock managed in real-time to minimise attrition
• Secure payment function adhering to SWIFT's tax requirements and tailored to individuals, for example fee payers, discounted attendance and complimentary ticket holders
• Nine satellite destinations set-up for delegates to obtain photo security badges.

Results

• 100% of the dealer network use the Guild
• Total reach of 4,500 dealer staff
• Enables Toyota to evaluate the take-up of new initiatives
• Hits to the site peaked at 95,600 per month
• Now in its eighth year, 98% of members regard the Guild website as a trusted messenger and the ‘go to' place for key information
• The Guild is the most visited Toyota GB website.