25th August, 2009

Events and communications specialist Grass Roots is pleased to announce that Debbie Donaldson has joined the business in the new role of Global Development Director.

Debbie moves to join Grass Roots’ events and communications division from her previous role as International Development Director, based in Grass Roots’ head office in Tring where she has worked for the past three and a half years.

Her role will involve development of the Grass Roots events and communications proposition globally, working with Grass Roots’ offices in 16 worldwide locations to drive growth and develop multi-national accounts. In the UK she will work closely with Mark Handforth, Healthcare Development Director and Aileen Reuter, Marketing Director to ensure that the organisation’s areas of expertise in events and communications are marketed consistently across the globe and to help expand the healthcare offering internationally.

Debbie will report to Global Head of Events Nick Bender and will be based in Grass Roots’ Marlow office. Nick Bender commented: “Debbie is a tremendous addition to the team and her energy, drive and experience will really help us expand our proposition across the globe.”

Grass Roots has also recently recruited an Account Director to work on several of the agency’s key healthcare accounts. Alexandra Piper joins from LifeScan EMEA (part of Johnson & Johnson) where she spent five years, two and a half of which were in the role of EMEA Marketing Events. She will work closely with Mark Handforth in the Marlow office.