17th March, 2009

Events and communications specialist Grass Roots is delighted to announce the successful delivery of a first event for new client Nutricia Baby Food. The agency recently delivered a three-day conference in France for 200 UK employees for the company. The business was won in a competitive pitch and, following the successful event, Grass Roots has been awarded preferred supplier status.

Nutricia’s brief to Grass Roots was to deliver an inspiring business conference and to communicate key messages about the company’s future plans to its 200 employees.

The event logistics, travel and creative materials were delivered by the events and communications team based in Marlow and the Worcester team provided live production for the event, a task which included building a set in a very unique wooden auditorium at the venue.

Cate Russell, National Medical Sales Manager, for Nutricia Baby Food commented: ”Grass Roots did a great job creating a really inspiring event. They added value to our conference by helping us create a platform to communicate complex business messages to a company-wide audience. The planning and execution of all elements - from supporting the delivery of our message right through to the logistics - was excellent. Through the use of the website that Grass Roots created for the event, we were able to evaluate how well our messages had landed with audience, and therefore, the success of the event.

Nick Bender, Managing Director Grass Roots EventCom said: “We are thrilled to be working with such a well known business as Nutricia. We had great feedback following the event in France and are very much looking forward to working with them again.”